​​Client: Montecristi Custom Hat Works



​Production Company: Free Roaming Studios



​Duration: 00:30

​

​Synopsis: A great friend of mine contacted me about a project that was to be shown on the Jumb-O-Tron at the National Rodeo Championship.   I jumped at the opportunity to work with her and Free Roaming Studios on this advertisement for Montecristi Custom Hat Works.   We married excellent camera work and integrated, subtle graphics to transport the viewer from their rodeo bleacher to the inner workings of the craftsman's studio.  You can almost smell the leather.