​​Client: Unite the Country



​Production Company: Bully Pulpit Interactive



​Duration: 01:01

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​Synopsis: Two different spots promoting the accomplishments and political promises made by Joe Biden during the 2020 election.   The first, Oddly Satisfying, plays off the Reddit thread, r/oddlysatisfying while also nodding to the understated power of ASMR, a crisp whispering phenomenon that has jumped from the obscure corners of the internet to mainstream advertising.  The second spot, Essence, takes a more conventional 'magazine layout' approach to Biden's accomplishments in order to reach a target audience of older African American men.  Both were seen as very successful in generating interest amongst their targeted audiences. 

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