Unite the Country - Oddly Satisfying and Essence (2 Spots)
Client: Unite the Country
Production Company: Bully Pulpit Interactive
Synopsis: Two different spots promoting the accomplishments and political promises made by Joe Biden during the 2020 election. The first, Oddly Satisfying, plays off the Reddit thread, r/oddlysatisfying while also nodding to the understated power of ASMR, a crisp whispering phenomenon that has jumped from the obscure corners of the internet to mainstream advertising. The second spot, Essence, takes a more conventional 'magazine layout' approach to Biden's accomplishments in order to reach a target audience of older African American men. Both were seen as very successful in generating interest amongst their targeted audiences.