Lucy McBath for Congress - Bio
Client: McBath for Congress
Production Company: Devine Mulvey Longabaugh
Synopsis: McBath's bio spot is one of incredible sadness turned to strength. Though this spot is relatively light on graphics, the storytelling through understated editing still chokes me up. A political rookie in 2018, McBath ran for Congress after her child was senselessly gunned down. Hear her speak truth to power and introduce herself to the electorate. McBath went on to narrowly win her Georgia district and then won re-election by a larger margin in 2020.